Full portfolio with case studies and writing samples available on Notion →

Senior Marketing Leader · Web3 Ecosystem Builder · Detroit

Holly Weckler

I turn complex technology into community traction.

10 years spanning FinTech, Web3, and developer ecosystems — building programs that drive adoption, partnerships, and revenue at every stage. Currently leading ecosystem growth at Detroit Blockchain Center and co-founding Access Point Studios, Michigan's first World Orb verification kiosk. Founder of Copter Consulting, a fractional marketing studio for protocols, startups, and DAOs.

View My Work Download Resume Full Portfolio Get in Touch
Holly Weckler — professional headshot

Case Studies

Selected Work

Community activations, developer content, and go-to-market campaigns across Web3.

Community · Events

2025 PizzaDAO Global Pizza Party

Detroit City Host and Lead Producer · 2021 to Present

Grew Detroit's Bitcoin Pizza Day from a 40-person niche meetup to a 200+ person annual event integrated with Movement Fest and a gamified on-chain Pizza Scavenger Hunt.

400%Attendance Growth
250+RSVPs
Event Marketing Community Activation Web3 Onboarding
Read case study → Luma ↗

Campaign · Events

Decentralized December

Co-Host and Lead Producer · 2024

📰 Featured in CoinTelegraph

Detroit's blockchain holiday party recognized by CoinTelegraph as one of the top US crypto holiday gatherings of 2024, alongside events in Atlanta, San Francisco, and Seattle.

68+Attendees
3Sponsors
Community Activation Event Marketing Sponsorship
Read case study → CoinTelegraph ↗

GTM · Community

Sui Social: Detroit Style

Regional GTM Host · 2025

Launched Detroit's Sui ecosystem with a welcome mixer at Bamboo Detroit, bringing together 60+ developers, founders, and Web3 newcomers to explore the Sui Layer 1 protocol.

60+Attendees
TokenGated Entry
GTM Strategy Ecosystem Building Protocol Marketing
Read case study → Luma ↗

Hackathon · DeFi

ETH Toronto: DeFi Score Hackathon

Community Partner and Hackathon Competitor · 2022

🏆 1st Place · Hedera $15K Prize Track

Built a decentralized alternative credit rating system at ETH Toronto 2022, bridging the gap between traditional finance and on-chain identity.

$15KPrize Won
1stPlace Hedera
DeFi Hackathon On-Chain Identity
Read case study →

Developer Marketing · Content

Figment: Developer Marketing Lead

Developer Marketing Lead · 2021 to 2022

Owned content strategy helping developers discover and build on emerging protocols. Contributed to the team during Figment's $110M Series C, making it a $1.4B unicorn.

$110MSeries C
$1.4BUnicorn
Developer Content Technical Writing Web3 Infra
View work → Forbes ↗

Content Strategy · Technical Writing

Notifi Network: Content Strategist

Content Strategist · 2022 to 2023

Owned the full content stack — SDK documentation, technical deep dives, multichain expansion announcements, and the $10M funding round announcement.

15+Articles Published
$10MSeries A
SDK Docs Press Releases Multichain
View work → Medium ↗

About

Building the Future of Web3 Communities

I started in FinTech at Envestnet/Yodlee, where I earned the nickname "FinTech Jedi" for scaling developer ecosystems across the US and Europe. I learned early that technology only matters when people can actually use it.

In 2019, I sponsored the Detroit Blockchain Pitchfest and watched the winner (Truelytics) get acquired by Envestnet/Yodlee in 2022. That was my signal to go headfirst into Web3. Today I lead Copter Consulting, a fractional marketing studio helping protocols, startups, and DAOs turn real-world energy into on-chain traction.

Based in Detroit, I'm passionate about bringing Web3 to communities that have historically been left out of the technology conversation. Through the Detroit Blockchain Center and Access Point Studios, I'm building infrastructure that makes crypto accessible to everyone.

Field and Event Strategy GTM Execution Ecosystem Building Technical Writing Partner Co-Marketing Community Activation Developer Programs

Currently

  • Co-Founder, Access Point Studios
  • Ecosystem Growth, Detroit Blockchain Center
  • Founder, Copter Consulting

Previously

  • Developer Marketing Lead, Figment
  • Content Strategist, Notifi Network
  • Ecosystem Lead, Envestnet/Yodlee

Education

  • BBA, Northwood University (Cum Laude)
  • AA Advertising, Northwood University (Cum Laude)
  • Delta Mu Delta Honor Society

Contact

Writing and Press

Featured Coverage and Writing

Selected media mentions and published work across Web3, DeFi, and developer ecosystems.

OutBanked

Holly Weckler: Building Web3 Infrastructure Through Community and Ecosystem Design

Feature profile on Holly's work building Detroit's Web3 ecosystem and her journey from FinTech to blockchain.

CoinTelegraph

How US Crypto Communities Are Celebrating the Holidays IRL

Detroit's Decentralized December named one of the top US crypto holiday events of 2024 alongside Atlanta, San Francisco, and Seattle.

Forbes

Figment Becomes Unicorn with $110M Funding

Contributed to marketing during Figment's landmark $110M Series C raise that valued the company at $1.4B.
Blog: hollycopter.eth → Notifi Medium → Personal Medium →

Let's Build Something Together

Open to advisory roles, consulting projects, and full-time opportunities in Web3 ecosystem growth and developer marketing.

Get in Touch Download Resume View Full Portfolio